A Fresh New Look, Inspired by Teachers

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The TPT Brand Design Team

You might have noticed we’ve been freshening things up lately

Over the past few months, the Brand Design team at TPT has been working to evolve our brand. We started by reflecting on our current look and feel and asking ourselves, “What’s working? What do people remember us for? What can we build upon?” These questions set us in motion to explore a set of visuals that represent the TPT community and what we offer: resources, inspiration, and shared teacher wisdom.

A four section collage with the new TPT logo, the handwritten phrase "Teacher powered," school supplies against a green surface, and the phrase, "Educators are at the heart of everything we do."

When starting our rebrand, we looked to our community for inspiration

For us, we knew that whatever colors and visual elements we selected needed to be inspired by our community and rooted in teachers, since they are the heart of our brand. This naturally led us to focus on visual elements inspired by the classroom.

Vibrant color

We set out to evolve our well-known “TPT” green to be fresher and more eye-catching. Rounding out our palette are colors that evoke classroom elements, including a green chalkboard, yellow #2 pencils, and a cobalt blue marker to name a few.

A brand color palette with the colors TPT Green, Chalkboard Green, Pencil Yellow, Periwinkle Crayon, Marker Blue, and Schooldesk Cream.

Pattern play

Within the same vein, we’ve reimagined classic classroom patterns. Marble notebook covers, loose-leaf paper, familiar grids, and playful dots and stripes provide a sense of familiarity and warmth.

"Learning better together" against a college of different school-themed textures, including yellow graph paper, cream notebook paper, dark green polka dots, periwinkle lines, and a blue composition notebook cover.
Two vertical portrait modules, one dark green with a 5-star teacher resource review that says"Great refresher for my students!" with a thumbs up. The other has a periwinkle composition notebook pattern with a TPT School Access educator with the "resource licenses used" module and the stat, "12/170."

Graphical elements that guide the journey 

Teachers provide constant guidance to their students — whether it’s introducing new subjects or helping them grasp a concept they’re struggling with. Our gestural line is representative of that steadfast guidance and direction, weaving in and out of our designs and grounding other visual elements.

A portrait of Felicia, a 2nd Grade Teacher, is shown with the phrase, "Top tips for going back-to-school from teacher experts."

We have fond memories of the notes, comments, suggestions, and words of encouragement that teachers leave on student work. Inspired by these moments, handwritten motifs are sprinkled in to help emphasize an important thought, provide direction, or deliver moments of delight and genuine encouragement.

A portrait of a teacher in a yellow dress is shown against a pale pencil yellow background with the handwritten phrase, "teacher expert,"  circled and starred. On the other side is a cream module with a dark green tool tip that reads "Check this out! We've recently updated the way this feature works.
6 hand-drawn icons are shown in 2 rows against a TPT green background. Moving clockwise, there is a lightbulb, a group of resource pages, a student engaging with a screen for hybrid learning, two layer virtual documents, a school, and a secure lock.

Translating this to digital

With these elements in mind, we also refined our design approach to how we present ourselves on our website.

We’ve added more breathing room by eliminating visual clutter. By being selective about what we include and how often, we enable the visuals we do include to help guide teachers and provide the most value.

A new snippet from the refreshed TPT website is shown. The dark green section reads: "Tap into the power of teacher expertise" and has 4 stats listed below. They are: 7M+ teachers worldwide, 85% of educators in the U.S., 7M+ teacher created resources, and 1B+ resources downloaded. Below this is a partial view of the section "On your Wish List"

Representing our real educator community

As a brand, we’ve always maintained that the best way to authentically represent the TPT community is by featuring TPT’s teachers and Teacher-Authors in photography.

We’ve added a fresh batch of photographs from our community for our rebrand featuring amazing educators and TPT resources. These photos are all designed to be authentic, engaging, and captured within real classroom environments

An educator uses laptop and tablet devices in her classroom to teach the curriculum.
On the left, a white laptop is shown with other desk supplies, including a notebook, pencil, paper, water bottle, plant, and paperclip holder, against a cream background. On the right, two math worksheets are shown with scissors, crayons, paperclips, and a pencil against a periwinkle surface.

Graduating to an updated name and logo

Similar to how our original logo shows two teachers forming an apple as they connect over a resource, the two Ts circling one another in this logo are an expression of educators connecting and sharing their expertise. Through our new name and logo, we’re celebrating our history and looking forward to how we’ll grow together in the future.

Looking ahead

Here at TPT, teachers are at the heart of everything we do. As we set out to define the visuals that represent our brand, that guided our creative process. Thank you, teachers, for providing so much inspiration to us on this journey!